Our client is an independent high school located in Richmond, BC. They require a passionate Direction of Admissions to lead the school's marketing and admissions department, while growing student enrollment from Canada and other international markets. The essential tasks will be to develop effective communications strategies; ensure all program collateral is accurate and up-to-date; carry out web marketing and sales campaigns in Canada and abroad; track results; manage relationships with families, students, and supporting agents; and, generally act as an ambassador for the school and the student's success.
Annual salary of CAD $60,000-$80,000 depending on experience, additional benefits include performance incentives, vacation allowance, RRSP matching and extended benefits.
The candidate must have a Bachelor's Degree and 3-5 years of school admissions experience, developing international and domestic markets, working with agencies, advertising, and carrying out public communication campaigns, managing content and social media, and act as a strong representative of the school in the community and with their key stakeholders.
The Director of Admissions will oversee marketing coordinators focusing on specific markets, prepare marketing plans and advertise strategies, carry out international and domestic marketing and advertising campaigns, and oversee the web, social media, and public communications of the school. You will plan and organize a variety of events including agent meetings, advertising campaigns, promotional presentations, and attend educational fairs to connect with potential students and their families. Other tasks include tracking, analyzing and maintaining marketing data; providing sales data; researching trends and markets; maintaining agent relationships.
With a thorough and effective learning system, and personalized university plans for each student, the secondary school will prepare students to become leaders within our dynamic, modern society. In 2016 and 2017, 100 percent of their graduating students were accepted into leading universities around the world, with many also receiving scholarship offers.